Colonoscopy: the way to see today's politics | The Times

In the same way patients forget pain, voters forget the bad times if the economy improves before an election

As David Cameron puts the finishing touches to this morning?s speech to the Conservative Party conference, he should think about having a colonoscopy.

Or rather ? perhaps this is clearer ? he should think about how people experience colonoscopies. Until the 1990s, academics used a simple method to establish how painful a procedure might be. They looked at how painful an experience was at any given moment and multiplied it by the duration of the experience. Then along came the Nobel laureate Daniel Kahneman and argued that they were wrong.

In a famous series of experiments conducted in the early 1990s with

Source: http://www.thetimes.co.uk/tto/opinion/columnists/danielfinkelstein/article3563428.ece

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