Loyalty Service Swipely Adds Analytics And Targeted Campaigns

Swipely, the startup led by TellMe Founder Angus Davis, is doubling down on its credit card-based loyalty strategy. The company first launched as a way to share your credit card purchases with your friends, but when that idea (as deployed by Swipely and others) failed to take off, Swipely shifted its focus to helping merchants with their loyalty programs. Today, it's launching the Main Street Marketing Manager, which includes the existing loyalty tools as well as more detailed analytics and a way to launch campaigns that target lapsed customers.

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