Should Your HVAC Techs Be On Social Media? | Business Direct ...

If you?re reading this blog, chances are you?re doing a lot of HVAC marketing tasks, from distributing doorhangers to sending out email newsletters. You may even have an active Facebook page, where you encourage your customers to submit testimonials and publish photos of your techs hard at work at customer sites.

By now, you may even have a social media-savvy tech wondering if they should be promoting your company on Twitter or Facebook. Here are some things to consider before ?opening up your marketing to-do list to your techs and office staff:

• Have a social media strategy in place. This is going to be critical to ensuring that your marketing message remains consistent, no matter who?s doing the posting. What keywords are you going to focus on to draw traffic? What kinds of pictures will you publish? How many times will you be tweeting, posting on Facebook, and/or publishing a video on YouTube?
• Assign a social media point-person. It doesn?t have to be the youngest person on your team. Ideally, it?s someone who has good writing and editing skills and who will be able to stay on top of activity on your social networks on a daily basis. This person should be responsible for monitoring and responding to comments, editing posts for clarity, spelling and and proper grammar. ?They should also ensure that your company ?voice? is professional, friendly and approachable.
• Be careful when allowing your techs to promote your company or discuss their work on their own individual accounts. It?s not that you can?t trust your techs, but considering how much personal information people share on their social networks, it pays to be cautious. If you keep your client list confidential, for example, make sure that your techs understand that they should never tweet or post about being at a specific client?s site, or that they don?t post a picture of themselves working on an A/C unit with the client?s name tagged.
• Use a third-party social media organizational tool like Hootsuite or Tweetdeck. These allow you to create teams, preschedule posts and even assign individual tweets to team members for response and follow-up. Most are inexpensive and make it very easy to manage your company?s social media marketing efforts.

Do you do your own social media for HVAC marketing or do you rely on someone else to do it for you? If you have specific tips on how to use social media from an HVAC company?s perspective, please feel free to share your thoughts with us.

Source: http://bdmtyler.wordpress.com/2012/08/08/should-your-hvac-techs-be-on-social-media/

ricky gervais napoleon dynamite michelle williams the descendants the descendants homeland homeland